Group of restaurant staff posing together. A group of restaurant staff smiling for a photo.

At our core is the GAIL’s way. Nothing supersedes this. It is our bread and butter, our anchor to how and why we do what we do.

We want like minded people to connect to the GAIL's way, and join GAIL's not to work for us, but with us to make a difference to neighbourhoods, to planet, to people.

We know living the GAIL's way is not possible without people...

We believe in making good bread. As we’ve grown, so has our menu and our community, yet our values have stayed the same. We take the time to make our bread, pastries, cakes, breakfasts and lunches as we always have – with care, by hand and according to the season – so that we don’t need to compromise on what we eat, whether we’re on the go, or taking time out in one of our bakeries.

Group of smiling bakery staff behind a display of baked goods.

Everyone is welcome in our bakeries. We believe in the power of community, in helping those around us and living as sustainably as possible. We insist on the finest ingredients, supporting small businesses wherever we can, and though we’re always innovating, our baking is based on time-honoured techniques and our decades-old starters. Nothing gives us as much pleasure as a freshly baked, lovingly crafted loaf.

We bake by hand with natural ingredients, and whilst we are ordinary people, we want to make extraordinary things. We want to play our part to bring humanity back into the food world, and back to local communities. We can’t imagine anything more gratifying than baking our bread and yours.

OUR VISION

We love baking and we want to share that love.

OUR MISSION

We want to make world-class, craft baking a part of every neighbourhood.

WE CARE ABOUT BAKING

We use craft in everything we do, baking seasonally and using natural, wholesome ingredients.

Through baking we inspire, bring people together and act as a vehicle for change.

Woman preparing food in a bakery, smiling.

WE CARE ABOUT COMMUNITY

We bring friendliness and helpfulness to our neighbourhoods, welcoming customers into beautiful spaces filled with quality products.

We are building a network of people and businesses who care about improving our food system. From internal teams to external suppliers, we all play a part in this movement.

Mayor in robes with woman in denim jumpsuit.

WE CARE ABOUT EACH OTHER

Our strength comes from our diverse backgrounds, beliefs and life experiences.

We treat our Breadheads and our customers as unique individuals with respect and support.

We take the time to understand one another's needs and to learn how we can help each other to perform at our best.

Two women embracing, smiling. People in the background.

WE CARE ABOUT A JOB WELL DONE

We protect the highest quality across people, product and place, we never compromise or cut corners to give our customers the best experience.

We do things the right way, not the easy way. Always exploring how things could be done better tomorrow than they were yesterday.

Four people on stage, holding microphones, with a large screen in the background.

WE CARE ABOUT NATURE

We know that with growth comes responsibility to have a bigger impact and so we aim to operate more sustainably in every part of our supply chain.

Wooden fence in a field with the word "Gail's" overlaid.